Public Relations and Participatory Culture
Fandom, Social Media and Community Engagement
While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts.The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These f…
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Produktdetails
Weitere Autoren: Tindall, Natalie T. J. (Hrsg.)
- ISBN: 978-1-317-65973-0
- EAN: 9781317659730
- Produktnummer: 20181269
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 266 S.
- Plattform: EPUB
- Abbildungen: 7 schwarz-weiße Abbildungen, 7 schwarz-weiße Zeichnungen, 5 schwarz-weiße Tabellen
Über den Autor
Natalie T. J. Tindall is Associate Professor, Georgia State University, USAAmber L. Hutchins is the Robert D. Fowler Endowed Chair in Communication, Kennesaw State University, USA.
2 weitere Werke von Amber (Hrsg.) Hutchins:
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