Becoming a Design Entrepreneur

Steven Heller and Lita Talarico are co-founders and co-chairs of the MFA Design / Designer as Author + Entrepreneur program at the School of Visual Arts in New York City. Heller is the author and co-author of over 170 books on design and popular culture. He is a contributing editor to Print, ID, EYE, and Baseline magazines and writes on design each week for the Atlantic online. For thirty-three years he was an art director of the New York Times and is the recipient of the AIGA Medal, Art Directors Hall of Fame and Smithsonian National Design Award for “Design Mind.” Talarico co-founded the SVA Masters Workshop, an intensive summer program on design history, theory and practice in Rome, Italy. She is the co-author of Typography Sketchbooks; Design Firms Open for Business; The Design Entrepreneur; Graphic: Inside the Sketchbooks of the World’s Great Graphic Designers; Design School Confidential; and Design Career: A Practical Guide for Beginning Illustrators and Graphic Designers. A board-member emeritus of Adobe Education Partners by Design program, she holds a Masters in Art Criticism and Writing. Becoming a Design Entrepreneur is a follow-up to Heller and Talarico's co-authored book The Design Entrepreneur. They both live in New York City.