Cause Marketing For Dummies
Cause marketing benefits nonprofit and for-profit enterprises alike -make it work for you! At the intersection of marketing, philanthropy, and business lies the exciting and rewarding field of cause marketing. Maybeyou've been doing cause marketing for awhile and didn't know it had a name. Maybe you're ready to explore a new technique. Maybe you're seeking support for your cause or a competitive edge for your business. You'll find the answers here! For nonprofits - discover new and effective ways to raise funds and build awareness for your cause For companies - see how supporting a good cause provides a powerful competitive edge Choose…
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Produktdetails
Weitere Autoren: MacDonald, Joanna
- ISBN: 978-1-118-11906-8
- EAN: 9781118119068
- Produktnummer: 13848666
- Verlag: John Wiley & Sons
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 336 S.
- Plattform: EPUB
- Masse: 28'137 KB
- Auflage: 1. Auflage
Über den Autor
Joe Waters is a well-respected authority on cause marketing and social media for companies and causes. He writes the web's leading cause marketing blog Selfish Giving (http://selfishgiving.com). Joanna MacDonald leads a cause marketing team at a Boston hospital. With Joe, she is founder of the Six Figure Cause Marketing training program (http://sixfigurecausemarketing.com).
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