Marketing
Marketing, 2nd edition, is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region.Significantly, it is an original work, rather than being an adaptation of a US text. The 1st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market.Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students with the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts. T…
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Produktdetails
Weitere Autoren: Rundle-Thiele, Sharyn / Waller, David
- ISBN: 978-1-74246-721-4
- EAN: 9781742467214
- Produktnummer: 20309720
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Masse: H25.1 cm x B21.4 cm x D2.4 cm 1'408 g
- Auflage: 2. A.
- Gewicht: 1408
Über den Autor
115549156
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