Value-based Marketing
Marketing Strategies for Corporate Growth and Shareholder Value
This is the second edition of Value-Based Marketing. As with the first edition, it makes a powerful case for marketing's role in an organisation's success by establishing it on a sound intellectual basis. It answers critics of marketing who claim that it has not had the impact on management that its importance merits because of unclear objectives and weak intellectual foundations.This book emphasis marketing's contribution to long-term shareholder value creation, which is the governing objective of management today. It explores, at both the strategic and tactical level, how this affects marketing planning, decisions about brands, pricing, com…
Mehr
CHF 65.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V104:
Folgt in ca. 10 Arbeitstagen
Produktdetails
- ISBN: 978-0-470-77314-7
- EAN: 9780470773147
- Produktnummer: 3854291
- Verlag: John Wiley & Sons Inc
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 382 S.
- Masse: H25.2 cm x B19.9 cm x D2.6 cm 888 g
- Auflage: 2nd Edition
- Gewicht: 888
- Sonstiges: Professional & Vocational
Über den Autor
Peter Doyle was internationally recognized for his teaching and research on marketing and business strategy. He was Professor of Marketing and Strategic Management at the University of Warwick Business School. Previously he held positions at the London Business School, INSEAD, Bradford and Stanford Universities.He is the author of numerous papers which have appeared in most of the world's top journals including the Journal of marketing, Journal of Marketing Research, Management Science and the Economic Journal. His other recent books are Marketing Management and Strategy and Innovation in Marketing.He acted as a consultant to many of the most famous international companies including Coca-Cola, IBM, Nestlé, Cadbury-Schweppes, British Airways, Mars, Johnson & Johnson, Unilever, Shell, BP Amoco, AstraZeneca, Norvatis, 3M, Saatchi & Saatchi and Wal-Mart. He has also advised such professional bodies as Britain's Cabinet Office, the Institute of Chartered Accountants, the Institute of Directors, the CBI, the Pacific-Asian Management Institute and the Singapore Department of Trade.During his career, Peter Doyle ran executive programmes for senior managers throughout Europe, the United States, South America, Australia and the Far East. He was voted 'Outstanding Teacher' on numerous university and corporate courses. He held a First Class Honours degree from the University of Manchester and an MBA and PhD from Carnegie Mellon University, USA. His research twice led him to be awarded the President's Medal of the Operational Research Society and the Best Paper Award of the American Marketing Association.
92 weitere Werke von Peter Doyle:
Value-based Marketing
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (PDF Format)
CHF 43.00
British Postcards of the First World War
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 10.95
Trench Talk
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 17.40
Battle Story: Loos 1915
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 8.35
British Army Cap Badges of the Second World War
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (PDF Format)
CHF 21.90
Fritz and Tommy
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 21.90
Air Quality Management
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (PDF Format)
CHF 49.00
Disputed Earth
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 0.65
Tommy's War
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 35.45
British Postcards of the First World War
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (PDF Format)
CHF 11.60
Chlorinated Organic Micropollutants
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (PDF Format)
CHF 42.00
Agricultural Chemicals and the Environment
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (PDF Format)
CHF 48.00
Value-based Marketing
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 43.00
Remembering Tommy
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 17.40
First World War Britain
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (PDF Format)
CHF 12.90
Jonathan Edwards on the New Birth in the Spirit
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 12.25
Girl Gangs, Biker Boys, And Real Cool Cats
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 11.60
Understanding Fossils
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (PDF Format)
CHF 70.00
The First World War in 100 Objects
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 6.45
Amaze Your Friends
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 11.60
Waste Incineration and the Environment
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (PDF Format)
CHF 31.00
Air Pollution and Health
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (PDF Format)
CHF 42.00
Contaminated Land and its Reclamation
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (PDF Format)
CHF 34.00
Battle Story: Gallipoli 1915
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 8.35
British Army Cap Badges of the Second World War
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 18.05
Innovation in Marketing
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 62.55
Innovation in Marketing
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (PDF Format)
CHF 62.55
Rough Riders
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 21.90
Grasping Gallipoli
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 17.40
What Tommy Took to War
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 7.10
Get Rich Quick
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 12.25
The Devil's Jump
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 12.25
The Big Whatever
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 12.25
Environmental Impact of Power Generation
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (PDF Format)
CHF 41.00
Risk Assessment and Risk Management
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (PDF Format)
CHF 39.00
Volatile Organic Compounds in the Atmosphere
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (PDF Format)
CHF 31.00
Waste Treatment and Disposal
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (PDF Format)
CHF 31.00
Mining and its Environmental Impact
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (PDF Format)
CHF 42.00
What Tommy Took to War
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (PDF Format)
CHF 8.35
First World War Britain
Marketing Strategies for Corporate Growth and Shareholder Value
Marketing Strategies for Corporate Growth and Shareholder Value
Ebook (EPUB Format)
CHF 11.60
Bewertungen
Anmelden