Mark Stevens

Your Company Sucks

It's Time to Declare War on Yourself

Ebook (EPUB Format)

It's every businessperson's nightmare: his or her company is failing, dysfunctional, stuck in neutral, and/or is disappointing overall, from the finances to the customer feedback.Put bluntly—but candidly—the company sucks.That's the bad news. The good news is that it doesn't have to be that way.Every business can rebound from its lows, regain its momentum, thrill its customers, and be the source of pride and profits its owners and shareholders seek.This U-turn must begin with you, the owner or senior manager, declaring war on yourself. You must face the fact that the malaise the business suffers from is ultimately your responsibility and your… Mehr

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V221: Noch nicht erschienen, Dezember 2021

Produktdetails

ISBN: 978-1-935618-89-8
EAN: 9781935618898
Produktnummer: 22224463
Verlag: BenBella Books, Inc.
Sprache: Englisch
Erscheinungsjahr: 2011
Seitenangabe: 208 S.
Plattform: EPUB

Über den Autor

Mark Stevens is a bestselling author, CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on a host of business matters including marketing, branding, management and sales. Stevens is known for delivering business insights with blunt truth and unconventional wisdom.Mark Stevens shook the marketing establishment with his BusinessWeek bestseller, Your Marketing Sucks (Random House/Crown Business, 2003), and redefined the rules of sales with God Is A Salesman. He is the author of 24 business-related books, including the bestsellers: The Big Eight; King Icahn; Sudden Death: The Rise and Fall of EF Hutton (a Wall Street Journal bestseller and Library Journal Business Book of the Year).Stevens' incisive understanding of critical business issues is geared toward achieving extraordinary growth and success for his clients. His firm, MSCO, represents a stellar roster of clients. Through integrated marketing campaigns, MSCO focuses on achieving financial results for its clients instead of awards that serve egos. Stevens possesses an innovative and iconoclastic view of the business world.He is an in-demand speaker at organizations from Siemens, Virgin Air, Nike and Oracle to the American Chamber of Commerce Executives. A frequent guest commentator, Stevens lends his insights and opinions on a wide variety of topics, from Carl Icahn's latest moves (Fox Business Channel) to Tom Cruise's image (Fox News Channel), to Why Successful Business People Don't Sleep (The New York Times) and how to Be a Better Boss in 2007 (Forbes.com). His wildly successful blog, Unconventional Thinking, is in the top 1 percent of all published blogs (out of 95 million blogs) and was recently named in the top 10 of all marketing blogs. Stevens is regular guest blogger for Brandweek.com and the Digital PR blogger for PR News Online. More about Mark Stevens can be found at www.MSCO.com.