Market-Driven Thinking
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the &quote;dominant logics&quote; (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why executives and customers think…
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Produktdetails
- ISBN: 978-1-136-38078-5
- EAN: 9781136380785
- Produktnummer: 13999600
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 328 S.
- Plattform: EPUB
- Masse: 5'994 KB
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