Shifts towards Image-centricity in Contemporary Multimodal Practices
This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book p…
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Produktdetails
Weitere Autoren: Caple, Helen (Hrsg.) / Pflaeging, Jana (Hrsg.)
- ISBN: 978-0-429-94750-6
- EAN: 9780429947506
- Produktnummer: 33542124
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 320 S.
- Plattform: EPUB
- Abbildungen: 68 schwarz-weiße Abbildungen, 61 schwarz-weiße Fotos, 7 schwarz-weiße Zeichnungen, 6 schwarz-weiße Tabellen
Über den Autor
Hartmut Stöckl is Full Professor of English and Applied Linguistics at the University of Salzburg, Austria.Helen Caple is Senior Lecturer of Communications at Journalism at the University of New South Wales, Sydney, Australia. Jana Pflaeging is Research Assistant of English and Applied Linguistics at the University of Salzburg, Austria.
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