The Business of Gamification
A Critical Analysis
At the turn of the century the term &quote;gamification&quote; was introduced as a concept to understand the process of using game mechanics in &quote;non-game&quote; contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations themselves. As the number of individuals playing video games grows, there seem to be an acceptance of game mechanics elsewhere. Its effectiveness is highly dependent on both technical possibilities and cultural acceptance, two factors present today.The aim of The Business of Gamification is to critically analyze…
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Produktdetails
Weitere Autoren: Zackariasson, Peter (Hrsg.)
- ISBN: 978-1-317-58144-4
- EAN: 9781317581444
- Produktnummer: 20930010
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 252 S.
- Plattform: EPUB
- Masse: 2'071 KB
- Abbildungen: 2 schwarz-weiße Fotos, 2 schwarz-weiße Zeichnungen, 1 schwarz-weiße Tabellen
Über den Autor
Mikolaj Dymek is an Associate Professor in the Department of Media and Communication Science at Mid Sweden University, Sweden.Peter Zackariasson is an Associate Professor in Marketing in the School of Business, Economics and Law at the University of Gothenburg, Sweden.
2 weitere Werke von Mikolaj (Hrsg.) Dymek:
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