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Noel Capon

The Marketing Mavens

Ebook (EPUB Format)

The way far too many people at far too many companies think about and execute marketing was born in an era when suppliers-the companies generating products and services-were in the catbird seat. That world is long dead, and customers now occupy that position. In this relentlessly globalizing economy, we live in a world of oversupply and underdemand, with too many suppliers chasing too few customers, offering more goods and services than the market can absorb.Noel Capon set out to discover what differentiates people who know how to succeed in this changed world-people who are able to create customers for the products and services of their busi… Mehr

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Produktdetails


  • ISBN: 978-0-307-39447-7
  • EAN: 9780307394477
  • Produktnummer: 15732597
  • Verlag: Crown
  • Sprache: Englisch
  • Erscheinungsjahr: 2007
  • Seitenangabe: 320 S.
  • Plattform: EPUB
  • Masse: 428 KB

Über den Autor


Noel Capon is the R. C. Kopf Professor of International Marketing and former chair of the marketing division at Columbia Business School. He is the leading expert on strategic and global account management and is a highly experienced marketing and sales management educator, widely sought after by major corporations around the world. Dr. Capon is the coauthor of Managing Global Accounts and Total Integrated Marketing and the author of Key Account Management and Planning.

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