Digital Business and E-Commerce Management
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business manage…
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Produktdetails
- ISBN: 978-0-273-78657-3
- EAN: 9780273786573
- Produktnummer: 31731485
- Verlag: Pearson HigherEducation
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 712 S.
- Plattform: PDF
- Masse: 29'684 KB
- Auflage: 6. Auflage
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