The Ethical Leader
Why Doing the Right Thing Can Be the Key to Competitive Advantage
Ethical behavior in and by businesses is often seen as a bolt-on extra--something that is nice-to-do but not must-do. Morgen Witzel argues that by flipping this view--and making ethical behavior the cake and not just the icing--businesses can gain long-term competitive advantage. Trust and respect among key stakeholder groups, especially employees and customers, cannot be overstated in their importance to an organization's success. Trust engenders loyalty and good reputation, which in turn builds brand value. The Ethical Leader provides a practical introduction to some key concepts in ethics, including how to deal with ethical paradoxes and h…
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Produktdetails
- ISBN: 978-1-4729-5659-0
- EAN: 9781472956590
- Produktnummer: 25727141
- Verlag: Bloomsbury Publishing PLC
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 240 S.
- Masse: H16.4 cm x B24.0 cm x D2.5 cm 518 g
- Gewicht: 518
- Sonstiges: General (US: Trade)
Über den Autor
Morgen Witzel
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