Celebrity Capital
Assessing the Value of Fame
Celebrities attract the attention of commercial interests and other public figures. They receive payments from sponsors to endorse brands. They are sought out to appear with politicians during election campaigns. They are used to promote health messages. In other words, celebrities are often perceived to possess qualities that give them special value or what we will refer to here as 'celebrity capital'. This means that celebrities are regarded as being able to add premium value to specific objects, events, and issues and hence render these items more valuable or effective. Employing an interesting and new approach to the growing scholarly int…
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Produktdetails
- ISBN: 978-1-62892-332-2
- EAN: 9781628923322
- Produktnummer: 29845543
- Verlag: Bloomsbury Publishing Inc
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 264 S.
- Plattform: PDF
- Masse: 20'469 KB
Über den Autor
Barrie Gunter is Professor of Mass Communication at the University of Leicester, UK. He is author of over 50 books and more than 250 journal articles, books chapters and other publications on media, marketing and management issues. Among his specialist areas of interest are media audiences, new media developments and the impact of news.
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