When East Meets West
Cross-Cultural Variation in Service Encounter Interactions
Vietnam attracts visitors from various source markets and such diversity has become commonplace in major tourism receiving areas. The practice of international tourism generally implies cross-cultural experiences on the part of both tourists and service providers. Given the marked differences between the cultures of Asian and Western travelers, and since Asian cultures are heterogeneous, an understanding of the impact of rules of behaviour between international travelers from different cultural backgrounds will be critical for the effective operation of tourism in Vietnam. This book investigates the major cultural differences between Vietname…
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Produktdetails
- ISBN: 978-1-63483-320-2
- EAN: 9781634833202
- Produktnummer: 18648375
- Verlag: Nova Science Publishers Inc
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 73 S.
- Masse: H16.2 cm x B23.1 cm x D1.3 cm 288 g
- Gewicht: 288
- Sonstiges: Professional & Vocational
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