Consumer Behavior: Buying, Having, and Being, Global Edition
For courses in Consumer Behaviour. Beyond Consumer Behavior: How Buying Habits Shape Identity SolomonGÇÖs Consumer Behavior: Buying, Having, and Being deepens the study of consumer behaviour into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 12th Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behaviour. Since we are all consumers, many of the topics have both professio…
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Produktdetails
- ISBN: 978-1-292-15310-0
- EAN: 9781292153100
- Produktnummer: 19474082
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 608 S.
- Masse: H27.5 cm x B21.7 cm x D2.4 cm 1'224 g
- Auflage: 12. A.
- Gewicht: 1224
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