Selling Services
Sales 12.06
Fast-track route to effective service selling within a dynamic and globally competitive marketplace Covers the special approaches that make selling any kind of service acceptable to clients and an effective part of the overall marketing mix. Also looks at practical ways of dealing with high customer expectations Case studies drawn from a wide number of service businesses including airlines, hotels, and financial and professional services Includes a comprehensive resource guide, key concepts and thinkers, a 10-step action plan, and a section of FAQs
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Produktdetails
- ISBN: 978-1-84112-502-2
- EAN: 9781841125022
- Produktnummer: 13857860
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 120 S.
- Plattform: PDF
- Masse: 1'297 KB
Über den Autor
PATRICK FORSYTH is a leading authority in the field of strategy and business. He is head of Touchstone Training and Consultancy, an independent firm based in the UK, specializing in marketing consultancy, research and training on marketing issues, sales, communication and management skills. Patrick has established a reputation as a leading thinker and writer, and is the author of more than 20 successful business books.
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