Glass Jaw
A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal
In an age when scandal can destroy a company's brand or anyone's reputation in an instant -- Glass Jaw is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a glass jaw, and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, and Anthony Weiner. Glass Jaw is a manifesto for these times, written by crisis management veteran Er…
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Produktdetails
- ISBN: 978-1-4555-5800-1
- EAN: 9781455558001
- Produktnummer: 22913632
- Verlag: Grand Central Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 256 S.
- Plattform: EPUB
- Masse: 2'018 KB
Über den Autor
Eric Dezenhall is the author of ten books, including Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal, and Damage Control: Why Everything You Know about Crisis Management Is Wrong (with John Weber). He has written for publications including the New York Times, Wall Street Journal, Washington Post, LA Times, New Republic, and Huffington Post.
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