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David S. Evans

Paying with Plastic, second edition

The Digital Revolution in Buying and Borrowing

Ebook (EPUB Format)

The definitive account of the trillion-dollar payment card industry.The payment card business has evolved from its inception in the 1950s as a way to handle payment for expense-account lunches (the Diners Club card) into today's complex, sprawling industry that drives trillions of dollars in transaction volume each year. Paying with Plastic is the definitive source on an industry that has revolutionized the way we borrow and spend. More than a history book, Paying with Plastic delivers an entertaining discussion of the impact of an industry that epitomizes the notion of two-sided markets: those in which two or more customer groups receive val… Mehr

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Produktdetails


Weitere Autoren: Schmalensee, Richard
  • ISBN: 978-0-262-25052-8
  • EAN: 9780262250528
  • Produktnummer: 27866224
  • Verlag: MIT Press
  • Sprache: Englisch
  • Erscheinungsjahr: 2004
  • Seitenangabe: 384 S.
  • Plattform: EPUB
  • Masse: 1'359 KB
  • Abbildungen: 28 ILLUS.

Über den Autor


David S. Evans is Managing Director of the Global Competition Policy Practice at LECG LLC and part of Market Platform Dynamics, a management consulting firm that focuses on strategic analysis and product design for platform-based firms.Richard L. Schmalensee is John C. Head III Dean and Professor of Management and Economics at the MIT Sloan School of Management. He is co-editor of Management: Inventing and Delivering Its Future (MIT Press, 2003).

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