Brand Society
How Brands Transform Management and Lifestyle
A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.
CHF 139.00
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Produktdetails
- ISBN: 978-0-521-89826-3
- EAN: 9780521898263
- Produktnummer: 11236716
- Verlag: Cambridge University Press
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 330 S.
- Masse: H26.0 cm x B18.3 cm x D2.2 cm 819 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 819
Über den Autor
Martin Kornberger holds a joint appointment as Associate Professor in the School of Management and the School of Design at the University of Technology, Sydney. He is also a visiting lecturer in marketing at the University of St Andrews and co-founder of the branding agency PLAY, where he was co-director from 2003 until 2008. He is co-author, with Stewart Clegg and Tyrone Pitsis, of the management textbook Managing and Organizations, 2nd edition (2008).
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