Tom Mehrmann

Taming the Mouse

How a Small Hong Kong Theme Park Came to Dominate Disney

Buch

IN NOVEMBER 1999, Hong Kong signed a US$3.2 billion deal with The Walt Disney Company to create China's first Disney resort. Six years later, when Hong Kong Disneyland opened to the public in a flurry of excitement, the impact on Ocean Park was an afterthought. But instead of withering and closing, as most observers expected, Ocean Park grew into an internationally acclaimed attraction that beat Disney - every year for a decade - in attendance, profitability, creativity and community engagement. Taming the Mouse details the 10 principles that lead Ocean Park Hong Kong to transform its business and, in the face of what seemed insurmountable od… Mehr

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Produktdetails

Weitere Autoren: Switow, Michael

ISBN: 978-0-9980270-1-2
EAN: 9780998027012
Produktnummer: 29419005
Verlag: Switow Media
Sprache: Englisch
Erscheinungsjahr: 2018
Seitenangabe: 278 S.
Masse: H23.5 cm x B15.7 cm x D1.9 cm 559 g
Abbildungen: HC gerader Rücken kaschiert
Gewicht: 559

Über den Autor

TOM MEHRMANN began his career in the theme park industry in 1977 cleaning the grounds at Knotts Berry Farm, an attraction located seven miles from Disneyland. A quarter century later, he built on the lessons learned there - as well as at other parks in the US and Europe - to ensure that Ocean Park Hong Kong did not whither in the shadow of another Disney resort. As the chief executive of Ocean Park Hong Kong from 2004 - 2016, Tom oversaw the attraction's transformation into a leading world-class family-travel destination that welcomes more than seven million visitors annually. A graduate of California State University Fullerton, Tom is currently the president and general manager of Universal Studios Beijing and is tasked with launching Universal Studios' first resort in China.