Steve Martin

The small BIG

Small Changes that Spark Big Influence

Ebook (EPUB Format)

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings m… Mehr

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Produktdetails

Weitere Autoren: Goldstein, Noah / Cialdini, Robert B.

ISBN: 978-1-78283-075-7
EAN: 9781782830757
Produktnummer: 17019769
Verlag: Profile
Sprache: Englisch
Erscheinungsjahr: 2014
Plattform: EPUB
Masse: 425 KB

Über den Autor

Steve Martin, Noah Goldstein and Robert B. Cialdini

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