Luxury Retail and Digital Management: Developing Customer Experience in a Digital World
Praise for LUXURY RETAIL AND DIGITAL MANAGEMENTThis comprehensive review of the luxury retail landscape highlights the key stakes luxury brands face and will face more and more, in a digital era where customers must be placed at the center, but in a multipolar and multichannel world. A clear vade mecum in the customers experience journey.--Cyrille Vigneron, CEO, CartierFor any executive working in luxury goods and services, this is a bedside book to understand the opportunities and challenges of a comprehensive omnichannel strategy. To succeed in the digital times, brands will need to embrace a truly customer-centric approach.--Joël Palix, fo…
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Produktdetails
Weitere Autoren: Gutsatz, Michel
- ISBN: 978-1-119-54233-9
- EAN: 9781119542339
- Produktnummer: 28231746
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 384 S.
- Masse: H23.8 cm x B16.4 cm x D2.4 cm 775 g
- Auflage: 2. A.
- Gewicht: 775
Über den Autor
MICHEL CHEVALIER is an expert in luxury brand management and retailing. He was Executive Vice President of Bluebell Asia Ltd, a distributor of luxury brands, operating retail stores in Asia. He also managed the Paco Rabanne perfumes and fashion companies. He is now the president of Parfums Dusita, Paris, and a visiting professor of Luxury Management at HEC Paris and Universita Cattolica di Milano. He is the co-author of Luxury Brand Management (with Gérald Mazzalovo) and Luxury China (with Pierre-Xiao Lu), both published by Wiley.MICHEL GUTSATZ is a visiting professor of marketing, brand management and luxury retailing at Kedge Business School, China Europe International Business School and Hong Kong University. He is the president of family-owned Maison de Parfum, created in 1975 by his father, perfumer Yuri Gutsatz. Yuri created the first artisan and niche perfume brand Le Jardin Retrouvé. Prior to that, Michel managed an image strategy agency and was Human Resources and Internal Communication Director of the Bally Group.
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