The Soft Edge

PRAISE FOR THE SOFT EDGE Entertaining, magnificent, enlightening, and so relevant to the future. -VIVEK WADHWA, vice president of research and innovation, Singularity University; fellow, Stanford University's Center for Corporate Governance; research director, Duke University's Center for Entrepreneurship and Research Commercialization The great irony of our age is this: the faster technology progresses, the more crucial it is to organize around timeless human truths. Rich Karlgaard shows the way in The Soft Edge. -GARY HAMEL, director, The Management Lab; author, What Matters Now Anyone with a stake in tomorrow's bottom-line outcomes should take a close look at Karlgaard's cutting-edge book. -AMY EDMONDSON, Novartis Professor of Leadership and Management, Harvard Business School; author, Teaming Karlgaard has delivered a bold, timely argument: the 'soft side' of business is not only relevant and powerful, it is the only remaining competitive edge in our new economy. -STEPHEN M.R. COVEY, New York Times bestselling author, The Speed of Trust and Smart Trust Karlgaard sharpens the ability of corporate leaders to master the soft edge-a hard reality in today's latticed world. -CATHY BENKO, vice chairman and managing principal, Deloitte LLP; bestselling author, Mass Career Customization Rich Karlgaard shows how the very best companies enchant us with purpose, affection, empathy, coolness, and grit. -GUY KAWASAKI, author of APE: Author, Publisher, Entrepreneur; former chief evangelist, Apple The Soft Edge is on my short list of best business books of the year. It'll end up on yours, too. -JIM KOUZES, coauthor, The Leadership Challenge; Dean's Executive Fellow of Leadership, Santa Clara University