Key Concepts in Public Relations
This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also.- Robbie Smyth, Griffith College Dublin Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an…
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Produktdetails
Weitere Autoren: Hogan, Mike / Langley, Quentin / Mosdell, Nick / Pill, Elliot
- ISBN: 978-1-4129-2318-7
- EAN: 9781412923187
- Produktnummer: 4149685
- Verlag: SAGE Publications Inc
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 272 S.
- Masse: H21.0 cm x B14.8 cm x D0.0 cm 480 g
- Gewicht: 480
- Sonstiges: Undergraduate
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