Digital Assassination
Protecting Your Reputation, Brand, or Business Against Online Attacks
Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share th…
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Produktdetails
Weitere Autoren: Davis, Mark
- ISBN: 978-1-250-01369-9
- EAN: 9781250013699
- Produktnummer: 19432002
- Verlag: St. Martins Press-3pl
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 302 S.
- Masse: H22.9 cm x B15.2 cm x D1.7 cm 467 g
- Abbildungen: Paperback
- Gewicht: 467
Über den Autor
Richard Torrenzano and Mark Davis
1 weiteres Werk von Richard Torrenzano:
Digital Assassination
Protecting Your Reputation, Brand, or Business Against Online Attacks
Protecting Your Reputation, Brand, or Business Against Online Attacks
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