Barry R. Berman

Competing in Tough Times

Business Lessons from L.L.Bean, Trader Joe's, Costco, and Other World-Class Retailers, Portable Documents

Ebook (PDF Format)

Competing in Tough Times brings together the powerful new strategies that world-class retailers, like Trader Joe's, Costco, and Nordstrom, are using today to survive--and thrive--in a brutally unforgiving retail environment. Internationally respected retail management expert Barry Berman shows retailers and their suppliers exactly how to build effective strategies based on cost and differentiation, plan and implement those strategies, and measure the results. Berman offers detailed coverage of implementing strategies based on becoming the low-cost provider and minimizing product proliferation; enhancing the service experience; developing a… Mehr

CHF 27.10

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen
Versandkostenfrei

Produktdetails

ISBN: 978-0-13-261429-0
EAN: 9780132614290
Produktnummer: 31713256
Verlag: Pearson ITP
Sprache: Englisch
Erscheinungsjahr: 2010
Seitenangabe: 240 S.
Plattform: PDF
Auflage: 1. Auflage

Über den Autor

Dr. Barry Berman is the Walter 'Bud' Miller Distinguished Professor of Business and Director of the Executive M.B.A. program at Hofstra University. He earned his Ph.D. degree in marketing management from the Graduate School and University Center of the City University of New York (CUNY). Barry Berman is co-author of Retail Management: A Strategic Approach (Prentice Hall). This is the best-selling retail management college textbook in the world. Currently in its 11th edition, this book has been published in Canadian, Chinese, Indian, Philippine, and Russian editions. Dr. Berman has also published articles that have appeared in Business Horizons, California Management Review, The International Journal of Retailing and Distribution Management, and other journals. Dr. Berman is Vice-President of the American Collegiate Retailing Association. He was also co-founder of the American Marketing Association's Special Interest Group in Retail Management. Barry Berman has consulted for Duane-Reade, Fortunoff's, Kohl's, Simon Properties, NCR, Lord & Taylor, Tesco-Ireland, and other retailers.