Reinventing Live
The Always On Future of Events
Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. Events are all about building communities and nurturing customer relationships 'all year round' - with the use of event technology at its core. So much so, that digital platforms with already highly engaged communities are adding events as a seamless extension of their services. With more competition, it is imperative organizers help change the mind-set of their organizations. Are they in the business of events or value-…
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Produktdetails
Weitere Autoren: Giberti, Marco
- ISBN: 978-1-78527-692-7
- EAN: 9781785276927
- Produktnummer: 34924096
- Verlag: Anthem Press
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 176 S.
- Masse: H20.9 cm x B13.2 cm x D1.5 cm 380 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 380
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