The Economics and Financing of Media Companies: Second Edition
In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explana…
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Produktdetails
- ISBN: 978-0-8232-3257-4
- EAN: 9780823232574
- Produktnummer: 17090542
- Verlag: Fordham Univ Pr
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 274 S.
- Masse: H23.0 cm x B15.4 cm x D1.7 cm 391 g
- Auflage: 2. A.
- Gewicht: 391
Über den Autor
Prof. Robert G. Picard is Director of Research at the Reuters Institute at the University of Oxford, the author and editor of 25 books, and editor of the Journal of Media Business Studies.
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