Confessions of the Pricing Man
How Price Affects Everything
The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood.The recipe for successful pri…
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Produktdetails
- ISBN: 978-3-319-20399-7
- EAN: 9783319203997
- Produktnummer: 18202285
- Verlag: Springer Nature EN
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 221 S.
- Originaltitel: Preisheiten: Alles, was Sie über Preise wissen müssen
- Masse: H23.6 cm x B15.4 cm x D1.5 cm 456 g
- Auflage: 1st ed. 2015
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 456
Über den Autor
Hermann Simon is Chairman of Simon-Kucher & Partners Strategy & Marketing Consultants, which has 27 offices in 22 countries. He is the world's leading authority on pricing.Simon was a professor of business administration and marketing at the Universities of Mainz (1989-1995) and Bielefeld (1979-1989). He was also a visiting professor at Harvard Business School, Stanford, London Business School, INSEAD, Keio University in Tokyo and the Massachusetts Institute of Technology. He studied economics and business administration at the universities of Bonn and Cologne. He received his diploma (1973) and his doctorate (1976) from the University of Bonn. He has received numerous international awards and honorary doctorates and was voted the most influential management thinker in German-speaking countries after the late Peter Drucker.Simon founded Simon-Kucher & Partners in 1985 together with two of his doctoral students. After advising the firm for a decade, Hermann left his academic career in 1995 to assume the full-time role as CEO of Simon-Kucher & Partners, where he led the firm's international expansion. When he left that role in 2009, Simon-Kucher & Partners had become the world's largest pricing consulting practice, active in all major industries. The firm has consulted with almost 100 members of the Fortune 500, some in decades-long relationships. Simon has published over 30 books in 26 languages, including the worldwide bestsellers Power Pricing (Free Press, 1997), Manage for Profit, Not for Market Share (Harvard Business School Press, 2006), Hidden Champions (Harvard Business School Press, 1996), and Hidden Champions of the 21st Century (Springer New York, 2009). He has served on the editorial boards of numerous business journals, including the International Journal of Research in Marketing, Management Science, Recherche et Applications en Marketing, Décisions Marketing, European Management Journal as well as several German journals. Since 1988 he has been a columnist for the business monthly Manager Magazin. He is also a board member of numerous foundations and corporations.
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