Sold On Purpose
Marketing to The Conscious Consumer
HOTTEST. COOLEST. BIGGEST. NEWEST. These are the buzzwords that shaped and 'Yell and Sell' ad campaigns of the 21stcentury. But now the game has changed. Today's modern consumers are fed up with the advertising gimmicks of the past. They are longing for deeper, more authentic connections with brands. These audiences are seeking brands with a higher purpose in the world. Brands that actually make a difference. As this conscious consumerism movement continues to make its way into a mainstream marketplace, brands must find a way to communicate their higher purpose in order to truly thrive. Today's c…
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Produktdetails
- ISBN: 978-0-578-47217-1
- EAN: 9780578472171
- Produktnummer: 31921542
- Verlag: Tim Moore
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 184 S.
- Masse: H21.8 cm x B13.9 cm x D1.5 cm 237 g
- Abbildungen: Paperback
- Gewicht: 237
Über den Autor
Tim Moore is a three-time Emmy award-winning director and president of Diamond View, a video agency headquartered in Florida. As a curiously driven entrepreneur, Tim has become a leading expert in purpose-driven marketing over the last 10 years and has developed emotionally compelling campaigns for brands all around the world. He is also the founder of the Tampa Foundation, a 501(c)(3) non-profit focused on inspiring communities through positive public messaging. Tim is currently in production of a new technology called DSR, Dynamic Scene Replacement, that offers advertisers the ability to increase the emotional effectiveness of adverting by optimizing scenes for audience interest. For more information on the author and ideas brought forth in this book visit SoldOnPurpose.com
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