Ron Scollon

Discourses in Place: Language in the Material World

Buch

Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field, this text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centres in Austria, Italy, North America and Hong Kong, this textbook equips students with the methodology and models they need to undertake their own research in 'geosemiotics', the key interface between semiotics and the physical world.Dis… Mehr

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Produktdetails

Weitere Autoren: Wong Scollon, Suzie

ISBN: 978-0-415-29049-4
EAN: 9780415290494
Produktnummer: 20391022
Verlag: Routledge
Sprache: Englisch
Erscheinungsjahr: 2003
Seitenangabe: 242 S.
Masse: H23.8 cm x B15.6 cm x D1.4 cm 447 g
Gewicht: 447

Über den Autor

Ron Scollon is Professor of lInguistics at Georgetown University, USA, and Editor of Visual Communication. Suzie Wong Scollon, is Research Coordinator, Associated Sociocultural Research Projects, Georgetown University, USA. Includes examples from North America, Europe, the Middle East and Asia.