Animation and Advertising
Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by prin…
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Produktdetails
Weitere Autoren: Thompson, Kirsten Moana (Hrsg.)
- ISBN: 978-3-030-27938-7
- EAN: 9783030279387
- Produktnummer: 31952242
- Verlag: Springer Nature EN
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 335 S.
- Masse: H21.9 cm x B15.5 cm x D2.7 cm 590 g
- Auflage: 1st ed. 2019
- Abbildungen: schwarz-weiss Illustrationen, farbige Illustrationen, Tabellen, farbig
- Gewicht: 590
- Sonstiges: Research
Über den Autor
Malcolm Cook is a Lecturer in Film at the University of Southampton, UK. His book Early British Animation: From Page and Stage to Cinema Screens was published by Palgrave Macmillan in 2018. He is currently researching the role of advertising in the history of animation, and has published several chapters on this topic, which appear in The Animation Studies Reader (2018) and Aardman Animations: Beyond Stop-Motion (forthcoming).Kirsten Moana Thompson is a Professor of Film Studies at Seattle University, US, and writes on animation, color and Pacific studies. Recent work includes the material color history of Disney and Faber Birren, advertising in Times Square, Ludwig Von Drake and the Disney promotional film, Egyptian sponsored film and the intersectional aesthetic surfaces of Moana. She is currently working on several new books, including Color, Visual Culture and American Cel Animation and Bubbles.
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