Detonate

Every day companies delude themselves about what it really takes to survive. They follow orthodoxy and best practice without deeply thinking about why they do. For a long time, market conditions allowed this automatic, non-thinking choice to work without meaningful consequence. But this reality is shifting dramatically and accelerating at a speed that few are ready for. Detonateis the counterintuitive book that challenges organizations to question the very things that create an illusion of stability. It reveals how bad habits form, provides recommendations on how to spot-and blow up-so-called best practices, and suggests alternatives that will help you win. The authors explore the nature of change and why the future is unlikely to be governed by many lessons from the past, and provide practical advice for how to change: the book outlines four guiding principles and the seven specific normal operating business procedures that should be replaced with new practices. After adopting a Detonate mindset you will be able to confidently call into question activities and ways of doing things that add no value to your organization. Detonate shows how to draw on lessons from today's successful companies that are competing effectively in the digital age, rather than lessons learned decades ago. You will have the ability to identify within your organization the right places to go and try new practices in a way that does not threaten the immediate operating performance of your core business. Detonate gives you and your organization a new, more fulfilling way of operating. Filled with illustrative examples drawn from the authors' experience creating innovative approaches to winning for some of the world's largest and most successful companies, Detonate challenges you to blow up the outdated ideas and ways of doing business that are holding you back.