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Michelle Carvill

Sustainable Marketing

How to Drive Profits with Purpose

Ebook (EPUB Format)

In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints - remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril. From three marketing experts with decades of exp… Mehr

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Produktdetails


Weitere Autoren: Butler, Gemma / Evans, Geraint
  • ISBN: 978-1-4729-7912-4
  • EAN: 9781472979124
  • Produktnummer: 35406538
  • Verlag: Bloomsbury UK
  • Sprache: Englisch
  • Erscheinungsjahr: 2021
  • Seitenangabe: 320 S.
  • Plattform: EPUB
  • Masse: 2'392 KB

Über den Autor


Michelle Carvill is a marketing strategist, digital literacy and social media expert. She is the director and founder of Carvill Creative, a digital marketing consultancy, through which she has worked with organizations such as LinkedIn, BBC Worldwide and PWC. She regularly speaks on the topics of marketing, digital marketing and social emdia at thinerantional conferences, and runs the #GetSocial podcast, in which she interviews prominent business leaders and experts. She has three previously published books, one of which - Get Social - was shortlisted for The Business Book Awards 2019 in the Leadership category.

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