Produktbild
Mary F. Hoffman

Organizational Rhetoric

Situations and Strategies

Buch

Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management). Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational… Mehr

CHF 99.00

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen

Produktdetails


Weitere Autoren: Ford, Debra J.
  • ISBN: 978-1-4129-5669-7
  • EAN: 9781412956697
  • Produktnummer: 4817913
  • Verlag: SAGE Publications Inc
  • Sprache: Englisch
  • Erscheinungsjahr: 2009
  • Seitenangabe: 288 S.
  • Masse: H22.7 cm x B15.3 cm x D1.5 cm 392 g
  • Gewicht: 392
  • Sonstiges: Tertiary Education (US: College)

Über den Autor


Mary F. Hoffman (Ph.D., University of Kansas) is associate professor and chair in the Department of Communication and Journalism at the University of Wisconsin-Eau Claire. She teaches courses in organizational rhetoric, organizational communication and rhetorical criticism. Her research is concerned with how individuals negotiate organizational demands that conflict with personal values. Her work on three organizations of Benedictine nuns has been published in Communication Studies, Western Journal of Communication, and Journal of Communication and Religion. Her work on how individuals and organizations negotiate the idea of work/life balance has appeared in Qualitative Research Reports in Communication and Communication Quarterly.

1 weiteres Werk von Mary F. Hoffman:


Bewertungen


0 von 0 Bewertungen

Geben Sie eine Bewertung ab!

Teilen Sie Ihre Erfahrungen mit dem Produkt mit anderen Kunden.