Michel Robert

Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors

Buch

Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the war rooms of America's most successful corporations.

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Produktdetails

ISBN: 978-0-07-053133-8
EAN: 9780070531338
Produktnummer: 9499665
Verlag: Mcgraw Hill Book Co
Sprache: Englisch
Erscheinungsjahr: 1997
Seitenangabe: 269 S.
Masse: H23.7 cm x B15.8 cm x D2.5 cm 567 g
Auflage: Revised
Gewicht: 567

Über den Autor

Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm with 40 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted speaker, he has written articles in numerous business magazines and journals, including Forbes, Barron's, Harvard Business Review, Fortune, The Wall Street Journal, Time and Business Week. He is the author of Strategy Pure & Simple, Product Innovation Strategy Pure & Simple, and Strategy Pure & Simple II. Robert lives in Westport, CT.