David E. Sumner

Magazines

A Complete Guide to the Industry

Buch

Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the micro view - individual magazines - to the macro view - industry trends, history, and issues - this book contains chapters on how to launch a new magazine and write a business plan. Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry.

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Produktdetails

Weitere Autoren: Rhoades, Shirrel

ISBN: 978-0-8204-8835-6
EAN: 9780820488356
Produktnummer: 19040657
Verlag: Peter Lang Publishing Inc
Sprache: Englisch
Erscheinungsjahr: 2006
Seitenangabe: 211 S.
Masse: H16.0 cm x B23.6 cm x D1.8 cm 516 g
Auflage: 2 Revised edition
Abbildungen: tables
Gewicht: 516
Sonstiges: General (US: Trade)

Über den Autor

The Authors: David E. Sumner is Professor of Journalism and head of the nationally recognized magazine program at Ball State University in Muncie, Indiana, where he has taught since 1990. He is the co-author of Feature and Magazine Writing: Action, Angle and Anecdotes (2005) and the author of Graduate Programs in Journalism and Mass Communication (1996). Shirrel Rhoades has held executive positions with Reader's Digest, Ladies' Home Journal, Redbook, Harper's, Scholastic, and Marvel Entertainment. He taught magazine management for seventeen years at New York University's Center for Publishing, and he continues to consult in the magazine industry.