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Ayalla A. (Hrsg.) Ruvio

The Routledge Companion to Identity and Consumption

Ebook (PDF Format)

&quote;Tell me what you eat, I'll tell you who you are,&quote; said Anthelme Brillat-Savarin. Today, &quote;You are what you consume&quote; is more apt. Barbara Krueger's ironic twist of Descartes - &quote;I shop therefore I am&quote; - has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world it seems as if there is no debate that our consumption behaviour is fused with our self-identity - shaping it, changing it and often challenging it. The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art resear… Mehr

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Produktdetails


Weitere Autoren: Belk, Russell W. (Hrsg.)
  • ISBN: 978-1-136-25352-2
  • EAN: 9781136253522
  • Produktnummer: 14834874
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2013
  • Seitenangabe: 448 S.
  • Plattform: PDF
  • Abbildungen: 35 schwarz-weiße Abbildungen, 9 schwarz-weiße Fotos, 26 schwarz-weiße Zeichnungen, 5 schwarz-weiße Tabellen

Über den Autor


Ayalla A. Ruvio is Assistant Professor of Marketing at the Fox School of Business at Temple University, USA. Her research focuses on issues such as consumers' self-identity, materialism and consumers' need for uniqueness. Her published work has received extensive media attention worldwide, including the TODAY show, Good Morning America, Time magazine, The New York Times, The Atlantic, CNN, and The Daily TelegraphRussell W. Belk is Kraft Professor of Marketing at Schulich School of Business, York University, Canada. He is past president of the International Association of Marketing and Development and is a fellow and past president in the Association for Consumer Research. He has over 500 publications involving the meanings of possessions, collecting, extended self, sharing, materialism, and global consumer culture

2 weitere Werke von Ayalla A. (Hrsg.) Ruvio:


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