Per V. Jenster

Market Intelligence

Building Strategic Insight

Buch

Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book's focus is not only on competitors, but also on customers, suppliers, and a range of other stakehol

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Produktdetails

Weitere Autoren: Soilen, Klaus Solberg

ISBN: 978-87-630-0202-8
EAN: 9788763002028
Produktnummer: 4019856
Verlag: Copenhagen Business School Press
Sprache: Englisch
Erscheinungsjahr: 2009
Seitenangabe: 240 S.
Masse: H23.1 cm x B15.7 cm x D1.7 cm 409 g
Gewicht: 409

Über den Autor

Per V. Jenster is Professor at China Europe International Busi ness School, where he specializes in Strategic Management and En trepreneurship. Formerly, he was with Copenhagen Business School, Denmark, and IMD, Switzerland. He is considered an international expert on stra tegic planning and serves as a consultant and board member to a number of international firms. He has published more than one hundred books and articles on management issues. Klaus Solberg SA ilen is Assis tant Professor at the Blekinge Insti tute of Technology, Sweden, where he teaches Business and Competi tive Intelligence. He has written numerous books and articles in the field, among them Introduction to Private and Public Intelligence - The Swedish School of Competitive Intelligence (2005). He has a Ph.D. from the Universitat Leipzig, Germany, where he wrote on industrial espionage. Prior to his academic career, he worked in the USA, France and Scandinavia.