Peter L. Phillips

Managing Corporate Design: Best Practices for In-House Graphic Design Departments

Buch

Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses--head-on--these new challenges in a highly practical manner. Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers: Developing a frameworkAssessing t… Mehr

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Produktdetails

ISBN: 978-1-62153-459-4
EAN: 9781621534594
Produktnummer: 16625411
Verlag: Allworth Pr
Sprache: Englisch
Erscheinungsjahr: 2015
Seitenangabe: 224 S.
Masse: H23.1 cm x B15.5 cm x D2.3 cm 454 g
Gewicht: 454
Sonstiges: Ab 18 - 10 J.

Über den Autor

Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has had more than thirty years' experience as a senior corporate design manager, a consultant for many Fortune 500 companies, and a lecturer. He is the author several books, including Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage (Allworth Press). He lives in Marblehead, Massachusetts.