Strategic Management for Tourism Communities
Bridging the Gaps
Tourism, with its wide-ranging impact, needs to be managed effectively - but how? This book advocates taking a business approach to tourism that encourages greater collaboration between stakeholders in the practical assessment of tourism options. The approach places key business management functions and stakeholders at the forefront of tourism initiatives. The business management functions of planning, organising, leadership and control are the filters through which tourism opportunities are viewed, while the stakeholder groups of customers, residents, industry and government set the agenda for appropriate tourism development.Tourist destinat…
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Produktdetails
Weitere Autoren: Murphy, Ann E.
- ISBN: 978-1-84541-322-4
- EAN: 9781845413224
- Produktnummer: 20524681
- Verlag: Channel View Publications
- Sprache: Englisch
- Erscheinungsjahr: 2004
- Seitenangabe: 456 S.
- Plattform: EPUB
- Masse: 6'682 KB
- Auflage: 1. Auflage
Über den Autor
Professor Peter Murphy, Foundation Professor and Head of the School of Tourism and Hospitality, La Trobe University, Melbourne, Australia, has over 30 years experience as a tourism researcher, professor and consultant. He has served on several tourism boards including Tourism Victoria in Canada and Bendigo Tourism in Australia and has been involved in numerous strategic planning exercises and community studies. He has received the Association of American Geographers' Roy Wolfe Award for contributions to tourism research (1992) and was elected to the International Academy for the Study of Tourism (1995).Ann Murphy, AICP, PhD Candidate, Law, University of Melbourne, has worked as a tourism planner in British Columbia and the Florida Keys. She oversaw a Keys-wide survey of residents' attitudes towards tourism and her planning contributions were recognised by a resolution of the City of Marathon Council (2000).
2 weitere Werke von Peter E. Murphy:
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