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Michael J. Silverstein

The $10 Trillion Prize: Captivating the Newly Affluent in China and India

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Meet your new global consumerYou've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers?Do you know that:. There will be nearly one billion middle-class consumers in China and India within the next ten years?. More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?. By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?. The number of billionaires in China has grown from 1 to 1… Mehr

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Produktdetails


Weitere Autoren: Singhi, Abheek / Liao, Carol
  • ISBN: 978-1-4221-8705-0
  • EAN: 9781422187050
  • Produktnummer: 12514447
  • Verlag: Harvard Business Review Pr
  • Sprache: Englisch
  • Erscheinungsjahr: 2012
  • Seitenangabe: 314 S.
  • Masse: H24.0 cm x B16.7 cm x D3.2 cm 564 g
  • Gewicht: 564

Über den Autor


Michael J. Silverstein is the author of Trading Up and one of the founders of The Boston Consulting Group's global consumer practice. Abheek Singhi is the leader of BCG's India consumer practice. Carol Liao heads BCG's China consumer practice. David Michael leads BCG's globalization practice.

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