Industrial Tourism
Opportunities for City and Enterprise
Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and consequently their local regions - to the public. But how can these opportunities be organised in a way that enables both the city and the enterprise to take advantage? This book analyzes the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, and makes astute recommendations for cities and companies with ambitions in this field.
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Produktdetails
Weitere Autoren: Berg, Leo Van Den / Feng, Rachel Xiang
- ISBN: 978-1-317-11704-9
- EAN: 9781317117049
- Produktnummer: 20175918
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 242 S.
- Plattform: PDF
- Masse: 3'780 KB
Über den Autor
Alexander H.J. Otgaar, Leo van den Berg, Christian Berger and Rachel Xiang Feng all at Erasmus University, Netherlands
1 weiteres Werk von Alexander H. J. Otgaar:
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