Alvaro Cuervo-Cazurra

Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth

Buch

Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be ta… Mehr

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Produktdetails

Weitere Autoren: Newburry, William / Park, Seung Ho

ISBN: 978-1-107-42152-3
EAN: 9781107421523
Produktnummer: 20928550
Verlag: Cambridge
Sprache: Englisch
Erscheinungsjahr: 2016
Seitenangabe: 230 S.
Masse: H23.1 cm x B15.3 cm x D1.3 cm 331 g
Gewicht: 331

Über den Autor

Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University. He is an expert on global strategy, with a special interest in emerging market multinationals. He co-edited Understanding Multinationals from Emerging Markets (Cambridge, 2014).