Essential Economics for Business

Want to see economics in action?  Search online for the Sloman Economics News Site - a blog that’s updated several times a week with current affairs and topical stories ... all linked into your textbook so you can explore the background to the issues more deeply.  Essential Economics for Business presents the core principles of microeconomics and macroeconomics applied to the world of business while also looking at wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live.  Up-to-date case studies examine everything from the impact of the financial crisis to the operation of specific businesses to illustrate how economic theory relates to real business issues.  Join over 10 million students benefiting from Pearson MyLabs This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. MyEconLab provides a personalised approach, with instant feedback and numerous additional resources to support your learning.  For students·    A personalised study plan·    Worked solutions showing you how to solve difficult problems·    An eText for quick reference·    Case studies to help you apply what you’ve learned·    Audio animations and videos  Use the power of MyEconLab to accelerate your learning. You need both an access card and a course ID to access MyEconLab:  1.    Is your lecturer using MyEconLab? Ask your lecturer for your course ID2.    Has an access card been included with the book? Check the inside back cover of the book.3.    If you have a course ID but no access card, go to: http://www.myeconlab.com/to buy access to this interactive study programme. About the authors John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol.   Elizabeth Jones is a Principal Teaching Fellow and the Dean of Students in the Economics Department at the University of Warwick. Elizabeth is also a Lecturer on economics courses for non-economists delivered to departments across the UK government.