The Product-Led Organization

Praise for The product-led organization Todd pairs deep insights from years building software with rich stories from modern tech companies to serve up a playbook for anyone creating software in a digital-first world. The Product-Led Organization goes beyond product management best practices to spotlight a new way of doing business, where entire organizations coalesce around the product to provide the best experience for their customers. -NIR EYAL, bestselling author of Hooked and Indistractable In a world of infinite options, what your customers care about most is achieving their desired outcomes and having a good experience while doing it. In The Product-Led Organization, Todd Olson breaks down how you can build a product that not only delivers the best customer experience possible, but one that transforms an organization as a whole. -DAVID CANCEL, Founder and CEO of Drift This is an essential read for anyone who wants a practical understanding of how to create the most valuable software companies of the present and future - you'd have to hunt for years to get all its wisdom in a single tome. Any product manager or product leader who wants to understand how their work is/should be connected to the company's purpose should make sure not to miss this as well. -OJI UDEZUE, VP of Product for Calendly and former Head of Product for Atlassian's Communication group Todd's book is full of great advice on how you and your company can become product-led. -DAN OLSEN, Author of The Lean Product Playbook