The Art Of Innovation
Lessons in Creativity from IDEO, America's Leading Design Firm
There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams:-Research and immerse themselves in every possible aspect of a new product or service-Examine each product from the perspective of clients, consumers and other critical aud…
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Produktdetails
- ISBN: 978-1-84765-678-0
- EAN: 9781847656780
- Produktnummer: 19907275
- Verlag: Profile
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Plattform: EPUB
- Masse: 4'856 KB
Über den Autor
Tom Kelley
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