Real-Time Marketing and PR

Praise for REAL-TIME MARKETING & PR With his acute ear for the cash register and his journalist's sense of urgency, no one understands the value of time better than David Meerman Scott. He teaches marketers and C-level execs how to use time and urgency to gain huge competitive advantage. Read Real-Time Marketing and PR. Make money while your competitors sleep. -Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne Worldwide If you are not hooked (hook, line, and sinker) within ten minutes of starting David Meerman Scott's wonderful new book, well, I fear for you. Beautifully written cases that reach out from the page and grab you and shake you-and practical advice that anyone, anywhere can use in a flash to make hay. I simply loved this book, and doubled my knowledge along the way. -Tom Peters, author of The Little Big Things Information is like running water. The speed of information as it cascades through digital channels has been dramatically accelerated and amplified, requiring marketing to change in order to catch up to this new reality. 'Real time' is the keyword. -Hiroshi Ishii, Muriel R. Cooper Professor of Media Arts and Sciences, Massachusetts Institute of Technology, and Associate Director, MIT Media Laboratory Gone are the days when you could execute marketing and public relations programs on your own timetable. Real time means news breaks over minutes, not days. It means companies use feedback from the marketplace to develop (or refine) products or services instantly. And it's when businesses see an opportunity and seize it, before anyone else. In this eye-opening follow-up to The New Rules of Marketing and PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.