Can't Sell Won't Sell
Advertising, politics and culture wars. Why adland has stopped selling and started saving the world
The advertising industry has lost interest in selling. According to the IPA, we face a crisis of effectiveness. And our politics are to blame. We're now so left-leaning, we're no longer willing to stoke capitalism's engine of growth. Instead, we've embraced a new raison d'etre: we're saving the world. But how genuine is our commitment to social justice? Who's buying our purpose-driven campaigns? And what of the angry mainstream who are alienated by the agenda we're imposing upon them? Most urgently, as businesses close and millions of families face unemployment in the post-pandemic recession, will advertising rediscover its commercial pu…
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Produktdetails
- ISBN: 978-0-9571515-1-2
- EAN: 9780957151512
- Produktnummer: 33691583
- Verlag: Adworld Press
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 200 S.
- Masse: H20.3 cm x B12.7 cm x D1.1 cm 221 g
- Abbildungen: Paperback
- Gewicht: 221
Über den Autor
Steve was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW, where, in the seven years the agency operated, he won more Cannes Lions (18) in his discipline than any creative director in the world. His work has subsequently featured in the D&AD Copy Book. He has also authored Changing the world is the only fit work for a grown man; How to write better copy; and How to do better creative work - the latter becoming the most expensive advertising book ever when it traded on amazon for £3,854 a copy.
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