Segmentation, Revenue Management and Pricing Analytics
The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods fo…
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Produktdetails
Weitere Autoren: Ferguson, Mark
- ISBN: 978-1-136-62483-4
- EAN: 9781136624834
- Produktnummer: 17021279
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 266 S.
- Plattform: EPUB
- Masse: 7'603 KB
- Abbildungen: 7 schwarz-weiße Abbildungen, 58 schwarz-weiße Zeichnungen, 69 schwarz-weiße Tabellen
Über den Autor
Tudor Bodea is a Revenue Optimization Manager in the Global Revenue Management and Systems Department at the InterContinental Hotels Group in Atlanta, USA. Mark Ferguson is a Distinguished Business Foundation Fellow and Professor of Management Science at the University of South Carolina, USA.
5 weitere Werke von Tudor Bodea:
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